About us



The Investment Team’s roots can be traced back nearly forty years.  In 2011, this team was established as Advisory Alpha, a Securities and Exchange Commission (SEC) Registered Investment Advisory firm.  Advisory Alpha partners with select financial advisory firms and manages thousands of investment accounts for clients across the country.  The Investment Team is led by Steve Osterink Jr. CFA®, CFP®, AIF® and Steve Osterink, Sr. 




Steve Osterink, Jr. CFP®, CFA®, AIF®

Steve Jr. is the driving force behind the development and innovation of Advisory Alpha’s investment solutions and platform. He brings more than a decade of experience to our team as well as extensive knowledge of personal finance and asset management, as evidenced by his CFA®, CFP®, and AIF® designations.

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Steve Osterink, Sr.

With nearly 40 years of experience in the financial services industry and working with investors, Steve Sr. co-leads the Investment Team. He has an uncanny ability to focus in on practical solutions to complex problems, and his wisdom is a valuable resource for the firm.


Jon Lohr, CFA®

With a diverse background in corporate finance and investment management as well as the CFA® designation, Jon manages the daily investment research and portfolio management responsibilities for the Investment Team. This involves asset allocation research, fund monitoring and due diligence, investment strategy evaluation and implementation, and performance monitoring.


Brian Kragt

Dedicated to detail, responsiveness and efficiency, Brian is responsible for the firm’s trade management and portfolio accounting systems.  This includes everything from implementing portfolio investment decisions, account rebalancing, cash management functions, trade execution, account billing, and performance reporting.


Nick Heinrich, CFP®

Holding the CFP® designation, Nick leads a team of financial planning consultants that implement various portfolio analysis and planning resources with the goal of improving clients’ financial situations.  Nick is positioned to craft comprehensive solutions to financial challenges that span all stages of the financial planning process.


Connor Gaffney

Connor assists the case design team in financial planning and investment analysis using his financial background and passion for the industry. He earned his Finance B.B.A. from Grand Valley State University.


Nicole Janisse


Janine Osterink

Janine manages our accounting systems, staffing, and office operations. She is also a key member of our compliance team and supports various departments across our firm including trading, client planning, performance reporting, and account billing. 


Katie Koeman

Katie leads our compliance team through her broad knowledge of both corporate and branch-level industry compliance. Her consultative approach contributes to a culture of strong regulatory adherence while helping to ensure effective communication.


Ellie Sterenberg

Ellie leads the creative direction for the firm and manages the design of the firm’s entire marketing infrastructure.  Her diverse background in graphic design and illustration help to ensure quality, eye-catching designs for our advisor partners.


Kristen Torrey

Kristen's positive attitude and thoroughness contribute to her strong ability in managing the daily communication with prospective advisors. She is also responsible for a variety of administrative functions for the team. 




The global association of investment professionals that sets the standard for professional excellence in financial analysis.


The West Michigan member society of the CFA Institute®, which connects members to a global network of investment professionals.


A non-profit organization fostering professional standards in personal financial planning through it's setting and enforcement of the education, examination, experience, ethics and other requirements for CFP® certification.


The largest membership organization for personal financial planning experts in the United States.


Promotes a culture of investment fiduciary responsibility through education, technology, knowledge, support, and leadership to improve fiduciary decision making.